Monday, 19 March 2012

When Goliath met David

Palgrave has just published a new book "Social Innovation - Blurring Boundaries to Reconfigure Markets" (2012) edited by Alex Nicholls and Alex Murdock. The book provides papers from the 2009 ISIRC conference in Oxford. Included is also a chapter by Rolf W├╝stenhagen and myself "When David Meets Goliath: Sustainable Entrepreneurship and the Evolution of Markets".

The chapter is a slightly revised version of our 2010 paper "Greening Goliaths versus emerging Davids — Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship" originally published in the Journal of Business Venturing.

Read more about the book here: http://us.macmillan.com/socialinnovation/AlexNicholls

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